ARTIFICIAL CREATIVITY. LOOKING AT THE FUTURE OF DIGITAL CULTURE

The intersection of technology and the arts is redefining creativity and culture. Since Benjamin (1963), the technical reproducibility of art has raised questions about the “aura” of the artwork. With AI and machine learning, the influence of technology on identity and artistic production is further strengthened. The SAE-UTP and NABA event brought together scholars to explore how AI and human creativity can integrate, opening new interdisciplinary perspectives.

28-29th June 2024 – SAE Institute – Via Trentacoste, 14 – Milan

The growing logic and practice of blending technologies and the arts – narrative, visual, auditory, audiovisual, etc. – has led many scholars to revisit the notion of what can be considered creative, artistic, and, consequently, an expression of our culture. Since Benjamin’s time (1963), the reproducibility of technique has already raised questions about how, and whether, it is appropriate to speak of the “aura” of the artwork and what consequences its seriality would introduce in relation to consumption patterns, which are increasingly associated with culture.
In fact, the field of research on creative practice is constantly shaped and reshaped by the emergence of new technologies. While we are still grappling with the implications of how digital technologies have revolutionized methods of production, distribution, and exhibition, a more profound technological shift is on the horizon: the advent of “smart” technologies such as AI and machine learning. The question of how technology shapes physical and social environments, collective and individual identities, and cultural and artistic production is a driving force for professionals across various disciplines.

In this highly polarized context, characterized by controversial and opposing positions, the joint event of SAE-UTP (Pegaso Digital University) and NABA provided an opportunity for international scholars to engage in dialogue, with the goal of uniting the debate from different perspectives surrounding creative productions in visual, auditory, audiovisual, and textual forms.
Drawing from various disciplines and combining academic research with creative artistic production, the two-day conference aimed to gather contributions and artistic outputs that demonstrate how, if, and with what consequences for the audience AI can be combined with human creativity.
Through the convergence of diverse viewpoints and experiences, this conference sought to foster interdisciplinary discussions and open new research perspectives in the field of creative practice research.

Website: www.artificial-creativity.it